Word # 2: “Sir”
Last time I talked about the “We” people. Serious/long-term clients want to work with individuals. The word “We” gives the impression that you won’t be the one to do the work and will outsource it to someone else, potentially creating communication issues and delays in delivery. I also want to add another reason for not using the word in your profiles and proposals, as someone’s account recently got suspended for using it in their profile.
The second word I want to talk about is “Sir.” When we use “Sir” in our proposals, like “Hi Sir,” we show two things:
- The lack of confidence in ourselves.
- The lack of professionalism.
The word “Sir” turns off some clients, including me, because we think that if you don’t have confidence in yourself, then why should we have confidence in you for delivering our project?
It may look like a trivial matter, but if you start calling the clients by their names, like “Hi John,” “John,” or even a simple “Hi,” if you don’t know the name of the client, you will appear professional and increase the range of the clients interested in availing your service.
What other words do you think we should avoid using in our profiles and proposals?
