Although I don’t provide graphic design services on Upwork, I know what to look for when hiring a professional in this field.
For graphic designers, it’s essential to showcase their past work right at the beginning of their Upwork proposals because the first 230 characters are the first things the client is going to see.
For example, if you’re a graphic designer applying for a job that requires you to create a YouTube banner and a podcast cover, this is how you should start your proposal:
“Hi, here’s a link to a YouTube banner and a podcast cover I created for another client: [link]. That should give you a taste of my talent as a graphic designer. [Add the rest of your proposal here along with your work process].”
If you haven’t created any similar work in the past, take any piece you’ve done and adjust it to the client’s requirements quickly. The idea is to be unique and attract the client’s attention to your Upwork proposal. The first step is to make the client open your proposal, and if you follow the above, they will undoubtedly be curious to see what you can create.
Once they like your work, they’ll initiate a conversation, which is the first step to getting the job. After that, it’s your communication skills and rates that will decide the outcome.
In other words, don’t talk about your experience and skills in the beginning. Nobody’s interested in that until they see what you can do.